BA Insight for Website Search
The power of the internet enables buyers to research products and services long before they decide whether they want to engage with a company. Their research may result in them landing them on your website, so the ability to deliver a similar web-like experience on your own site is an important part of their journey and conversion. And, as we all know, you do not get a second chance to make a first impression. So, it is imperative to provide a positive user experience that enables your website visitors to find the critical information they came for- or risk losing valuable conversions.
At a time of self-service, on-site search has evolved to become one of the most important functions of a website. However, over 75% of visitors find website search results useless, contributing to a poor user experience, a negative brand perception, and high bounce rates. Providing an exceptional enterprise search software solution that will not only give you a leg up on the competition, but by quickly connecting visitors with content tailored to their needs you will help them learn, engage, and convert.