The power of the internet enables buyers to research products and services long before they decide whether they want to engage with a company. Their research may result in them landing them on your website, so the ability to deliver a similar web-like experience on your own site is an important part of their journey and conversion. And, as we all know, you do not get a second chance to make a first impression. So, it is imperative to provide a positive user experience that enables your website visitors to find the critical information they came for- or risk losing valuable conversions.
It’s About the Journey AND the Destination
At a time of self-service, on-site search has evolved to become one of the most important functions of a website. However, over 75% of visitors find website search results useless, contributing to a poor user experience, a negative brand perception, and high bounce rates. Providing an exceptional enterprise search software solution that will not only give you a leg up on the competition, but by quickly connecting visitors with content tailored to their needs you will help them learn, engage, and convert.
BA Insight’s enterprise search software delivers benefits for:
- Increase website conversions and drive revenue
- Gain insight into needs of target audiences
- Enhance Search Engine Optimization efforts
- Spend less time searching, more time engaging
- Find information and insight they didn’t even know existed
- Experience a productive user journey
- Easy to integrate
- Customizable to tailor the search experience
- Simple management