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Upland BA Insight transforms the outcome of digital interactions through advanced, web-like search experiences that are relevant, personalized, and actionable. Our search software works within websites, customer portals, and enterprises; turning searches into actionable insights, regardless of where your content or users are.

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We Are Experts in Making Search Relevant and Actionable

Modern consumer web experiences have set a high bar, creating expectations around quality and capabilities that many organizations find difficult to deliver.  There is a constant pressure for websites, customer portals, and enterprise applications to match these experiences, but unfortunately they are falling short of meeting these expectations. In all of these cases there is a consistent challenge of users being able to easily find what they are looking for.

We are passionate about solving this problem, which comes down to relevant and actionable results.  Your website visitors, customers and employees all deserve a better experience – one that is connected, accurate, reliable and fast.

Web Visitors, Customers, and Employees Are Frustrated

We all know the old adage of “time is money”, and it has never been more true than in today’s world.  People are used to having instant access to information right at their fingertips, with the ability to take immediate action.  They have also become accustomed to not having to learn new technology to search since they can just ask for what they need in regular language.  This is the expectation, and the experience on websites, customer portals, and enterprise applications is far from it, creating frustration and ultimately wasting time and money.

It’s In the Numbers

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75% of website visitors find search results unhelpful, increasing the number of visitors who leave sites without converting.


63% of customers say they are annoyed with the search in self-service portals, resulting in low time to resolution, reduced deflection rates, and lower retention.


51% of employees state that the difficulty in finding the right information is a top contributor to lagging productivity.

The Stakes Could Not Be Higher

Web visitors who cannot find the product details they need end up giving up and going somewhere else.  Customers who cannot solve their problems are often lost to competitors due to a poor customer experience.  Employees unable to find the information needed to do their jobs become disillusioned and ineffective.  For organizations to survive, information must be easy to find and should not be an obstacle to getting work completed.

Our technology solves this problem by providing advanced search experiences to ogranizations, turning their searches into valuable results.

It doesn’t matter:

  • If information seekers are web visitors, customers or employees
  • Where your users are
  • Which applications they work in
  • Where your content resides

…we connect knowledge to knowledge seekers.

Unlike other solutions that involve complicated, closed platforms that can take months or years to deploy, our modular, scalable software portfolio can be deployed quickly based on current and future needs.

Our software portfolio consists of:

  • SmartHub, a user experience platform that integrates with AI technology, providing a modern, web-like search experience
  • AutoClassifier, automated tagging delivers relevant first page results
  • Connectors, search across 90+ information sources
  • Smart Automation, uses API-led connectivity to make search actionable

Our software can be managed by us with our search as a cloud service, or you can implement and manage it within your own environment.

Benefits of BA Insight:

  • Best of breed strategy enables you to select the search engine(s) and AI platform(s) of your choice
  • Relevant, personalized results anytime – regardless of where users and the information reside
  • Website, customer portal and “In-App” advanced search takes your applications to the next level
  • Fully scalable deployments – whether you have 500 or 5,000,000 users/visitors
  • Flexibility to host our software within your environment or have BAI monitor and manage it, freeing up your resources for other activities
  • Low total cost of ownership with our no customization approach

Technology Partnerships