Building the Business Case for Search
Martin White and Jeff Fried
Today on the show, our guest Martin White joins BA Insight CTO Jeff Fried to unwind the challenges facing the business in supporting increased investment in search and together they offer a set of actions to help you understand where you are in search, and helpful tools to guide your efforts to build the business case to improve it.
Martin White has been involved in the use of search technology since 1975. He is the author of four books on enterprise search, has conducted many search strategy and implementation projects since setting up his consulting business in 1999 and is a Visiting Professor at the Information School, University of Sheffield where he specializes in search evaluation methodologies. From 2011 to 2015 he was the Chairman of the Enterprise Search Europe conference. In 2013 he was asked by the European Commission to undertake a study of the factors affecting the adoption of enterprise search technology in the EU.
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