Neudesic's The Firm Directory and BA Insight Announce Partnership to Improve Expertise Identification for Legal Industry

New Integration combines The Firm Directory’s Profile and Experience Search Features with BA Insight’s Connectivity, Classification, and Content Search Applications

IRVINE, Calif., June 10, 2015 – Neudesic and BA Insight announced today that The Firm Directory, a profile-based expertise location system for law firms and legal departments, built on the Neudesic Pulse enterprise social collaboration platform, will feature integration with BA Insight’s software portfolio, including its Content Connectivity, Content Classification, and User Experience applications.

The partnership gives legal organizations unprecedented capabilities in expertise identification, surfaced within SharePoint. The Firm Directory’s profiles and experience search can now tap a much broader range of knowledge assets, and firms can combine those assets with BA Insight’s content search.

“This is an important partnership that enhances the reach and depth of expertise information that legal organizations can now surface using The Firm Directory,” said Ramin Vosough, Neudesic’s Vice President, Product for The Firm Directory.

“I am excited about the partnership with Neudesic and The Firm Directory,” said Massood Zarrabian, Chief Executive Officer of BA Insight. “We believe this integration provides a valuable solution to our customers, increasing findability and enabling a more unified view of all knowledge assets.”

BA Insight’s software can now be used to tap information from a firm’s key systems such as Aderant, Elite, and iManage Worksite, auto-classify that information according to The Firm Directory’s skills directory, and incorporate it into people’s profiles to enhance expertise finding. Together, the products will be able to surface a more holistic view of an organization’s experience and skills in specific areas of law.

BA Insight’s Smart Previews, InfoSites, Matter Comparison and more will also work alongside The Firm Directory to provide a highly effective portal that will enhance the value of SharePoint. Law firms will be able use this portal to access the combined capabilities of The Firm Directory and BA Insight within their Intranet, as well as through The Firm Directory’s mobile and web applications.

Attendees at this year’s International Legal Technology Association (ILTA) SharePoint Symposium can visit The Firm Directory at Table 32 to learn more about the partnership and new connector.

About The Firm Directory

The Firm Directory is an experience discovery system designed to accelerate knowledge management and marketing efforts for law firms and legal departments. The software improves cross-selling and knowledge-sharing by decreasing the time it takes to locate the right people with the right experience, skills or relationships required for new pursuits and client matters. The Firm Directory enables firms to capture attorney relationships, court affiliations and proficiencies with LinkedIn-style familiarity and ready accessibility via mobile applications. The Firm Directory’s clients include the nation’s largest law firms: Cadwalader, Hogan Lovells, Ogletree Deakins, Reed Smith, Troutman Sanders and Wiley Rein. The Firm Directory was created by Neudesic, a technology services company and Microsoft Gold Partner. To learn more, call (949) 789-2641 or visit

About BA Insight

As an innovator in the Cognitive Search Market, BA Insight’s best of breed approach helps companies  make search intelligent by providing technology that connects machine learning, cognitive computing, and enterprise systems, powering a new generation of intranets and cognitive search solutions.  Our customers have the freedom to leverage the best search engines and cognitive computing capabilities available, providing users with an internet-like search experience while saving them precious time looking for needed information.  We support multiple search platforms including Azure Search; Elasticsearch and Elastic Cloud; and SharePoint search (online, on-prem, and hybrid).

Our modular software product portfolio features SmartHub, delivering a personalized, internet-like user experience; connectors, providing secure connectivity to a wide variety of systems; classification, increasing findability using auto-tagging, text analytics, and metadata generation; and analytics, providing valuable data to make intelligent decisions about your intranet.

Hundreds of organizations and over 3.5 million users benefit from BA Insight’s software on a daily basis to provide compelling intranets that people love to use.  This includes respected organizations such as the Australian Government Department of Defence, CA Technologies, Chevron, DLA Piper, Keurig Green Mountain, Mars, Pepsi, Pfizer, and Travers Smith. BA Insight is a Microsoft Gold Certified Partner, a member of the Microsoft Enterprise Cloud Alliance, and an Elastic Partner.

Visit for more information and follow us at @BAinsight.


Media Contact:
Debbie Ferolito
BA Insight