Jeff Willinger Joins BA Insight as Chief Experience Officer

Brings Vast Experience with Digital Transformation and Intranets to Newly-Created Role


Boston, MA – January 7, 2019 – BA Insight is pleased to announce that Jeff Willinger has joined BA Insight as the company’s first Chief Experience Officer.  After spending more than 10 years at Rightpoint, a technology-centric customer experience agency, Jeff brings expertise in helping enterprises across the globe strategically develop and implement intelligent intranets that increase employee engagement and improve productivity. He has worked closely with organizations across all industries and sizes to help them achieve their vision of making their teams more productive through the deployment of innovative technologies.

Jeff has also been a Microsoft MVP for the past four years, an award given by Microsoft to technology experts who passionately share their knowledge with the community. As part of this designation, Jeff is well connected with others who share a passion for technology, and he consistently exchanges knowledge, experiences, and ideas with others in the industry.

“We are thrilled to have such a well-known and respected industry expert join our team,” said Massood Zarrabian, CEO of BA Insight. “Jeff’s experience developing long-term strategic partnerships, along with his technology-driven and customer-centric approach, position him well for success in this new role.  This will be instrumental in ensuring that BAI continues to not only meet, but also exceed the expectations of our customers and that our software portfolio consistently provides value.”

Jeff’s responsibilities include ensuring that enterprises around the world will learn innovative ways to transform their enterprise search implementations into more intelligent and personalized user experiences, while also making BA Insight’s software capabilities better known to systems integrators, consultants and other potential business partners.  He will be another “voice of the customer”, ensuring that enterprise needs, goals, and vision are well-represented within the organization.

“I’m super excited to become part of the BA Insight team.  The company solves a key issue and pain point that I continue to see in every organization by enabling relevant and personalized enterprise search that just plain works,” said Jeff Willinger. “I am stoked to be part of such a forward thinking, innovative organization and cannot wait to show the world the magic of our enterprise search software portfolio.”

About BA Insight

As an innovator in AI-driven search, BA Insight’s best of breed approach helps companies make search intelligent by providing technology that connects machine learning, cognitive computing, and enterprise systems, powering a new generation of intranets and cognitive search solutions.  Our customers have the freedom to leverage the best search engines and cognitive computing capabilities available, providing users with an internet-like search experience while saving them precious time looking for needed information.  We support multiple search platforms including Azure Search; Elasticsearch and Elastic Cloud; and SharePoint search (online, on-prem, and hybrid).

Our modular software product portfolio features SmartHub, delivering a personalized, internet-like user experience; connectors, providing secure connectivity to a wide variety of systems; classification, increasing findability using auto-tagging, text analytics, and metadata generation; and applications such as Smart Previews and Expertise Locator to help users find relevant information faster for improved productivity.

Hundreds of organizations and over 3.5 million users benefit from BA Insight’s software on a daily basis to provide compelling intranets that people love to use.  This includes respected organizations such as the Australian Government Department of Defence, CA Technologies, Chevron, DLA Piper, Keurig Green Mountain, Mars, Pepsi, Pfizer, and Travers Smith. BA Insight is a Microsoft Gold Certified Partner, a member of the Microsoft Enterprise Cloud Alliance, and an Elastic Partner.

Visit for more information and follow us at @BAinsight.

Media Contact:
Debbie Ferolito
BA Insight