BA Insight Introduces Expertise Locator

Software Uses Information from Multiple Internal Systems to Quickly Find and Contact the Right Experts

Boston, MA – April 6, 2016 – BA Insight announces the availability of its Expertise Locator – out of the box software used to identify and engage with relevant experts within an organization, immediately enabling employees to take advantage of their company’s collective intelligence.  Expertise Locator runs on Microsoft SharePoint and leverages BA Insight’s connectors to aggregate information from a wide variety of internal systems to define and nominate experts in rank order. Users can also take advantage of internet-like sliders to perform interactive exploration of the tradeoffs between criteria, as well as compare options using an “Expert Cart” to select and compare experts.

“Finding the right experts is a challenge in nearly every organization, which can have a huge negative impact on productivity. Users are now looking outside of their corporate directories and turning towards enterprise and social platforms such as Yammer, Chatter, SharePoint, and Salesforce as sources that provide signals for experts,” said Massood Zarrabian, CEO of BA Insight. “We have created a solution that takes advantage of directories and signals from many different sources, making it easy to find experts within an organization.  It eliminates the ‘hail mary’ emails that are often broadcasted across an organization when employees seek help. This is a very powerful and unique solution in the industry.”

The capabilities of the BA Insight Expertise Locator include:

  • Tapping diverse sources to define experts’ digital footprints – including documents, user profiles, tags, work and billing records, project histories, bios, blogs, posted discussions, emails, and more
  • Filtering by Criteria – makes it easy to drill down, specify what you are looking for, and filter across experts’ profiles and related records
  • Internet-style sliders – provide interactive exploration of tradeoffs; users can easily adjust criteria to select the best overall fit
  • Evidence – lets users clearly see why experts are ranked as they are
  • Expert Cart – allows internet-like selection and comparison of experts
  • Skype Integration – enables immediate chat, phone, video, or email directly from results or from the Expert Cart

“Our Expertise Locator provides a new paradigm for exploring and selecting the right experts,” said Jeff Fried, Chief Technology Officer of BA Insight. “We’ve tapped our extensive experience in expertise search, worked with customers such as Chevron, DLA Piper, Ernst & Young, and Applied Materials, and looked at what worked and didn’t work with existing solutions to come up with a new approach.  It leverages everything you can get from Microsoft, including the out of the box People Search and the Office Graph.  However, it goes way beyond this to give users a much better experience while providing administrators with control and transparency.”

Expertise Locator is available immediately.  For more information, visit

About BA Insight

As an innovator in the Cognitive Search Market, BA Insight’s best of breed approach helps companies  make search intelligent by providing technology that connects machine learning, cognitive computing, and enterprise systems, powering a new generation of intranets and cognitive search solutions.  Our customers have the freedom to leverage the best search engines and cognitive computing capabilities available, providing users with an internet-like search experience while saving them precious time looking for needed information.  We support multiple search platforms including Azure Search; Elasticsearch and Elastic Cloud; and SharePoint search (online, on-prem, and hybrid).

Our modular software product portfolio features SmartHub, delivering a personalized, internet-like user experience; connectors, providing secure connectivity to a wide variety of systems; classification, increasing findability using auto-tagging, text analytics, and metadata generation; and analytics, providing valuable data to make intelligent decisions about your intranet.

Hundreds of organizations and over 3.5 million users benefit from BA Insight’s software on a daily basis to provide compelling intranets that people love to use.  This includes respected organizations such as the Australian Government Department of Defence, CA Technologies, Chevron, DLA Piper, Keurig Green Mountain, Mars, Pepsi, Pfizer, and Travers Smith. BA Insight is a Microsoft Gold Certified Partner, a member of the Microsoft Enterprise Cloud Alliance, and an Elastic Partner.

Visit for more information and follow us at @BAinsight.


Media Contact:
Debbie Ferolito
BA Insight