Organizations are powered by knowledge, and most opportunities are derived from intellectual rather than physical assets.
The ability to capture, organize, and disseminate knowledge is a critical component of overall performance. Everyday, employees need immediate access to information in order to be effective in their roles. Whether trying to drive a sale forward, troubleshoot a problem, install and repair equipment, comply with a new policy, answer a constituent’s question or perform any other task, people depend on easy access to the collective knowledge of the organizations to do their jobs. Traditional knowledge management has failed organizations and the costs in relation to lost opportunities, employee inefficiency, and talent retention are skyrocketing. The Return on Value from employee assets, where much of an organization’s knowledge is held, is becoming a critical qualitative measurement that is superseding ROI, which is all about quantitative tangibles.
“Knowledge has become the key economic resource and the dominant – and perhaps even the only – source of competititive advantage.”
Traditional Knowledge Management has failed due to two fundamental flaws in its approach:
The assumption that all knowledge is neatly organized in one system
Many knowledge management solutions require specialized and closed tools to contribute to and manage knowledge. Knowledge contribution becomes limited to a few experts or knowledge engineers, creating a bottleneck that cannot keep up with the fluid, rapid pace of today’s business environment. This also assumes that all relevant knowledge will live in this single closed tool.
The focus has been on content INSTEAD OF on the user and context
Traditional implementations are document-centric and not role-based or user-centric. They are very “document focused”, rather than being “context focused”. This creates extra work for the users trying to find information, and the extra effort is especially problematic as workloads increase and workers struggle to keep up with their everyday tasks.
“Dynamic” Knowledge Management, on the other hand, takes a completely different approach. While traditional Knowledge Management relies heavily upon a small group of experts to publish knowledge for the rest of the organization to consume, dynamic knowledge management democratizes knowledge. Everyone becomes a collaborator, contributor, and consumer.
Dynamic Knowledge Management is user-centric. It understands the context within which the user is seeking knowledge and adjusts to that context. It does not assume that knowledge is within one system – it connects users to knowledge across many different enterprise systems and aggregates information across silos using search as its backbone. There is no need to learn a new tool or move data into the closed system. The focus of dynamic knowledge management is connection, not collection.
BA Insight’s software provides a core platform for building dynamic search-based knowledge management solutions.
- Connectivity to information wherever it resides, eliminating the need to aggregate the knowledge into one neat silo.
- Metadata enrichment using text analytics and semantic processing, dynamically categorizing information without manual tagging.
- Dynamic Contextual User Experiences that provide relevancy and contextual results and actions.