Several analysts have recently come out with new terms for Intelligent Search.
Gartner calls it “Insight Engines”, and emphasizes the use of relevancy methods and proactive or interactive information delivery in context.
Forrester calls it “Cognitive Search and Knowledge Discovery”, highlighting the use of AI technologies such as natural language processing and machine learning.
Don’t let the variety of terminology confuse you…we are all referring to the same thing!
A new wave of Artificial Intelligence technology offers the potential to dramatically transform the way organizations use their information. Machine Learning and Cognitive Computing are developing extremely rapidly through investments by companies such as Microsoft, Google, and Rasa. These technologies underpin powerful new capabilities in intelligent search.
BA Insight has always had a cognitive search strategy to deliver the best products in our category. We integrate the infrastructure and systems that organizations already own and bring the best capabilities available into a modular product portfolio. This means we can innovate quickly, deliver best-in-class capabilities, and provide our customers with flexibility. For example:
We are continuing our best-of-breed approach as we leverage the best machine learning and cognitive computing from superpowers like Microsoft and Google, as well as open source. A few examples of these capabilities:
Machine Learning and Cognitive Search & Computing are developing extremely quickly, and we will continue to add exciting new capabilities going forward.
Contact us today to learn more.
Although there is real value in machine learning and cognitive search, there is also a lot of hype. Read CMS wire’s articles on “Intelligent, Cognitive, AI-based Search: Separating Hype from Reality”
Industry expert Martin White has an insightful blog on how recent Gartner and Forrester coverage is flawed and overhyped.