Ba Insight Team
BA Insight Management

Sean Coleman
CTO and Chief Customer Officer

Where I’m From:  I grew up in the Carolinas, spending my younger years in the wonderful Wilmington, NC and later years in Columbia, SC, finally settling down in Raleigh, NC where I live to this day.

Family:  I’m happily married for close to 20 years and have two wonderful kids, a 14 year old daughter and 6 year old son.

Hobbies:  My deep dark secret (not much of a secret if you know me though) is a love for all things Disney.  I think it’s the fond childhood memories and magical atmosphere that Disney creates, which drives me to visit at least once a year.

I’m also an avid reader, and enjoy novels by Tom Clancy and others in that genre.

Favorite Sports Teams: Carolina Panthers and ECU Pirates!

Mark Aschemeyer Director of Sales

Mark Aschemeyer
Director of Sales

Favorite Book: “To Kill A Mockingbird”

Favorite Sports Team: The St. Louis Blues of the NHL

Did You Know: I am an expert alpine skier.  I have climbed over 100 mountains, including Mt. Whitney which is the highest peak in the contiguous US.  I am an avid cyclist, successfully competing in four 200km one day events.

Family Facts: I proposed to my wife Tina on the summit of Mt. Langley (14,023 feet) in the heart of the Sierra Nevada Mountains.  We have been married for 17 years and have two amazing children.  Ethan is 15 and is on the high school cross country team and track team.  Kailey is 12.  She wants to swim in the Olympics and she has a dog sitting business.

Mike Gregory

Mike Gregory
Director of Systems Engineering

Originally From: Rhode Island, the quirkiest little state in the union.

Favorite Sports Teams: I am an avid Red Sox and Patriots fan.

Favorite Food: Seafood. The fresher the better.

My Interests: I would rather spend a day at the beach than almost anywhere else. I also love to cook for family and friends.

Peter Roth

Peter Roth
Sales Director

Originally From: I grew up near Copenhagen, Denmark and moved to the US in 2003. Spent 5 years in the Bay Area before moving to Arizona in 2008. In 2018 I proudly became an American citizen.

Family: Married, father of two wonderful children: daughter, 7 and son, 2.

Travel: I love taking road trips exploring our beautiful country, as well as showing my kids “the old world” on summer trips to Europe. My dream is to one day cross the big oceans in a sailing boat.

Favorite Movies: Everything James Cameron and especially his future, sci-fi flicks like Aliens and Terminator (how about the AI in those times!)


Massood Zarrabian

Favorite Movie Quote: “Here’s looking at you, kid!”

What Inspires Me: I am inspired by those who do not give up. Those who are loyal to their team, aspire to win, and make life truly enjoyable by their openness and ability to get things done.

Family Facts: I asked my wife to get married the second time I met her. We have two sons. Our oldest is 17 years old, 6 ft. tall and 165 pounds. Our other son is 15 years old, 5 ft. 11 inches, and 185 pounds. On a lucky day I am 5 ft. 6 inches. My sons tower over me, and I love their hugs.

Random Fact: I proposed to my wife the second time I met her, and the third time, and the fourth time, until she said yes. I am a lucky man.

Best Advice: Time is the most precious thing in life. We can lose money and get it back, we can get sick and become healthy, but when we lose time it is gone forever.

Randy Brown

Randy Brown
Sales Director

About Me: I have been married for 19 years to my amazing wife Kelly and have two wonderful children, Allison and Colin, of whom I am very proud.

Favorite Movie: Star Wars, the original from 1977.

Hobbies: Guitar, martial arts, and rooting for the Baltimore Ravens with my family and friends

Unknown Fact: I play guitar and my wife sings, and we had our first real “gig” this year, and it was a huge success! We are hoping to continue performing together.

Favorite Quote: “Attitude is a little thing that makes a big difference.” – Winston Churchill

Jason McCullagh EMEA Technical Account Executive

Jason McCullagh
EMEA Technical Account Executive

Where I Am From: The UK, where according to my US friends and colleagues, we speak with ‘funny’ accents and say strange words like boot, pavement and bin.

Family: I am lucky enough to have an amazing wife who is incredibly loving and supportive. The same is true of my mother, father and little sister who always provide great guidance and advice whenever required.

Hobbies: I love all sports, both watching and playing, football (that’s soccer to the US), golf, running, squash, cricket and regularly attend the gym. I have been a season ticket holder at my favourite team – Manchester United for more years than I can remember. Of all the sports I participate in, skiing is by far my favourite.

Favourite Place: Without doubt, Berlin. I simply love the place, the culture, the lifestyle, the architecture and the history. Having spent 18 months living in East Germany, I took every single opportunity to visit the German capital.

Debbie Ferolito

Debbie Ferolito
Chief Marketing Officer

Career:  Been in marketing my entire career and am very passionate about what I do.

Favorite Sports Team:  I have been a Red Sox fan for as long as I can remember.  I feel lucky to have seen them win four World Series Championships!

Interests:  My husband and I love Disney World and visit quite frequently.  We got engaged and married on their property.  We are also muscle car enthusiasts, attend many shows, and are in the process of restoring a 1970 Chevelle convertible, which was his very first car!

Tibor Erdélyi Senior Developer

Tibor Erdélyi
Senior Developer

Hobbies: Travelling, swimming, and biking.

Familiy facts: Married, no children yet.

Most Interesting Trip You’ve Been On: Thailand

Random Fact: Cross-Balaton Swim is one of Europe’s biggest and best-known sporting events. I accomplish the 5.2km (3.2 miles) each year. Come to Hungary in the summer and join!

Best Advice: There are no problems, only challenges.

Dennis Heil

Dennis Hiel
Territory Sales Director

Hobbies and Interests: Coaching youth sports (basketball, baseball).  I am a huge NY Giants football fan/season ticket holder, and have become a tailgating grill master.

Travel: I enjoy spending weekends at the Jersey Shore.

Family: I have been married 16 years, and have two children.  My daughter is 13 and my son is 11.

Favorite Movie: Rocky, a love story where the underdog triumphs against all odds through hard work and a strong belief in themselves and their ability.

Don Miller Midwest Sales Director

Don Miller
Midwest, Sales Director

About Me:  My wife and I just moved back to Michigan after spending 25 years in Silicon Valley.  We are both MSU Spartans and have twins.  Our son goes to Michigan and our daughter goes to Michigan State.  We are a happy house divided.  I have a girl Black Lab named Kona, who loves to catch a frisbee.  I love sports- both playing and watching them, and there is nothing better than a day on or near water.

Favorite Fact:  My parents accidentally let me go to my first Rock and Roll Concert at age 13.  KISS at the Silverdome!  And it has been Rock and Roll, Music and Dancing ever since.  My most recent concert was Bob Seger on his latest tour, which just goes to show you, you can still Rock and Roll and have an impact on the world at age 72!

If I could only have one Album:  Rumors
Favorite New Single:  Alabama Shakes – Hold On
Favorite Band:  U2

Guilty Pleasure:  Fantasy Football for 30+ years

Favorite Advertising Slogan that Applies to the World:  “Life is big people, helping little people to become big people”.