BA Insight Resource Center

podcast
57

 

Mark Christianson serves as Digital Experience Delivery Senior Lead, Global Services at Mars. Mark joins us on the show this week to talk about data — MOUNTAINS of data — and the constant challenge to stay ahead of the needs of tens of thousands of business associates at the company to help them do their jobs better. From machine learning to natural language processing, Mark and his team are pushing their systems to unveil new insights, and he shares how his operational processes have had to evolve to support the work as well.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on FacebookTwitterLinkedInInstagram and YouTube.

Mark Christianson

Mark Christianson
Digital Experience Delivery Senior Lead, Global Services, Mars